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About

Other AI studios — founded

2024

beyond the wow · Gearheart — founded

2012

14 years of shipping production SaaS. The AI tools are new. The engineering standard isn't.

About beyond the wow — 14 years building production SaaS, applied at MVP speed

Powered by Gearheart

From the team that built SmartSuite and Globalli

14 years. 80+ products. The same engineers, design discipline, and product thinking — applied at MVP speed.

Built 2017 → present

Work management SaaS, built from scratch with Gearheart over 7 years. Global SaaS Product of the Year 2024.

ARR · 4w
$1.2M
Raised
$38M
Users
7M+
Award
PoY '24

Enterprise HR · payroll

Multi-country HR & payroll platform. Compliance across 125+ countries — the hardest kind of B2B SaaS to ship correctly.

Countries
125+
Raised
$10M+
Focus
B2B
Built
By GH
How we think

Four principles that change what you actually get

01

We tell you what NOT to build.

Most studios start at "send us the spec." We start at "should you build this at all?" If the answer is no, we save you four months. If the answer is yes, the scope is sharper before the first line of code.

02

AI tools, used as engineers.

Claude Code, Lovable, Replit. The output is faster — the quality bar is Gearheart. Every decision goes through a senior developer, not a prompt writer.

03

Production-ready means production-ready.

Real auth. Real database. Real error handling. Real infrastructure. The kind of thing you can show an enterprise buyer without flinching.

04

We move in 2-week sprints.

Compounding momentum, not 6-month waterfalls. You see real progress every day. Pause or cancel anytime.

How we differ

Not the only option. Just the one that thinks before it ships

Compared honestly against the alternatives a founder usually weighs.

vs.

Other AI-native studios

Their approach

Born in 2024 when Lovable launched. Ship prototypes fast, no product opinion. No senior engineering experience.

Our advantage

14 years of production SaaS. AI used as engineers, not prompt writers. We have an opinion on whether your product should exist.

vs.

Traditional dev agencies

Their approach

$50K minimum. 100-page spec required. 3-month discovery before any code.

Our advantage

Same quality bar. 3× faster. 2× cheaper. AI-powered without sacrificing production readiness.

vs.

Freelancers & Fiverr

Their approach

No product thinking. No senior review. No one to stop you building the wrong thing.

Our advantage

We have seen what comes after Fiverr. We call it Rescue Diagnosis — and we built it because we kept being called in to fix that exact mess.

vs.

Gearheart (parent studio)

Their approach

Enterprise SaaS, large teams, $50K+ budgets, long timelines. Built for scale.

Our advantage

Built for founders at the start. When your product grows, Gearheart is the natural next step.

The process

Discovery. Build. Ship. Iterate

A typical engagement runs about 28 days from kickoff to a customer-ready product. Then bi-weekly sprints if you want the team to keep going.

  1. 01

    ~5 days

    Discovery

    People · Product Lead · Founder

    Tools · Notion · Figma · Loom

    • ICP & value-prop sharpened
    • Scope locked: what we build / what we don't
    • Tech stack decisions
    • Day-by-day plan
  2. 02

    ~14 days

    Build

    People · Senior Engineer · Product Lead · QA

    Tools · Claude Code · Lovable · Replit · TypeScript

    • Core flow shipping every 48h
    • Real auth + database + integrations
    • Daily Slack updates
    • Test coverage on critical paths
  3. 03

    ~5 days

    Ship

    People · Engineer · Founder

    Tools · Vercel · Stripe · Resend · PostHog

    • Production deploy + monitoring
    • Landing page live
    • Onboarding flow tested with 3 real users
    • Handoff doc + access
  4. 04

    Bi-weekly, ongoing

    Iterate

    People · Fractional team

    Tools · Slack · Linear

    • Sprint plan every 14 days
    • PMF tracking
    • Feature ships + retros
    • Pause or cancel anytime
Let's talk

14 years of engineering, applied to your idea — starting next week